Post by account_disabled on Jan 9, 2024 0:09:40 GMT -6
This arose from the need to keep the population informed about health issues, keeping all TT concentrated in one place. "For you" section in Twitter trends. In this screenshot you can see the structure of the “Explore” section of Twitter, specifically the “For you” part. What are trending topics used for in marketing? Trending topics fulfill a basic function of keeping Twitter users up to date with the topics that are most talked about at the moment, but in addition to that, they have a series of very interesting uses if you are working on a marketing strategy , or if you want to become an influencer. Below we provide you with a list: Better understand your buyer persona: If you have already defined your potential buyer, you will surely already have some of their preferences listed, and a very good way to complement this information is by reviewing which topics are trending, in order to have a vision.
broader than what type of content they prefer. Create better content: Related to the previous point, by knowing what your audience's preferences are, you will be able to create content with better engagement, both for Twitter and other social networks. See what the competition is doing: How does the competition address the issues in Phone Number List your sector? How do you talk to your followers? Analyzing this data is very important to make small adjustments to your campaigns, so that they have better results. Viralize content: In content marketing—and inbound—calendars are always generated with all the content to be published, however, virality often goes hand in hand with spontaneous content. For this reason, it is important to be attentive to trending topics every day, to be able to take advantage of those small opportunities and launch content related to your sector, with a high chance of it going viral.
Create promoted trends: They work similarly to Facebook Ads and Google Ads ads , since you have to pay for a TT to appear in the “Explore” section for 24 hours in the selected country. These include the hashtag, trending description, and snap tweets. This is very useful if you are looking for a greater reach than would be achieved organically. Give a more creative image: Many of the trending topics on Twitter are full of creativity, or at least the tweets that use them are. Therefore, a company that manages to create a trend will stand out in creativity compared to the competition. All of this relates to content marketing strategies. You want to know more? In our podcast we talk about this: With all of the above, you can realize that it is not advisable to have a Twitter strategy that does not include the use of trending topics, since otherwise, you would not have good communication with your audience, so you would not obtain good engagement either.
broader than what type of content they prefer. Create better content: Related to the previous point, by knowing what your audience's preferences are, you will be able to create content with better engagement, both for Twitter and other social networks. See what the competition is doing: How does the competition address the issues in Phone Number List your sector? How do you talk to your followers? Analyzing this data is very important to make small adjustments to your campaigns, so that they have better results. Viralize content: In content marketing—and inbound—calendars are always generated with all the content to be published, however, virality often goes hand in hand with spontaneous content. For this reason, it is important to be attentive to trending topics every day, to be able to take advantage of those small opportunities and launch content related to your sector, with a high chance of it going viral.
Create promoted trends: They work similarly to Facebook Ads and Google Ads ads , since you have to pay for a TT to appear in the “Explore” section for 24 hours in the selected country. These include the hashtag, trending description, and snap tweets. This is very useful if you are looking for a greater reach than would be achieved organically. Give a more creative image: Many of the trending topics on Twitter are full of creativity, or at least the tweets that use them are. Therefore, a company that manages to create a trend will stand out in creativity compared to the competition. All of this relates to content marketing strategies. You want to know more? In our podcast we talk about this: With all of the above, you can realize that it is not advisable to have a Twitter strategy that does not include the use of trending topics, since otherwise, you would not have good communication with your audience, so you would not obtain good engagement either.