Post by bonnasuttadhar225588 on Feb 14, 2024 23:52:41 GMT -6
Promoting fair trade, avoiding migration, protecting the environment and being part of a circular economy are just some characteristics of what an example of a productive project entails, understanding the latter as an initiative that strengthens internal development and seeks growth. economic. Given that this is a form of entrepreneurship that, for the most part, is born in rural communities, an external impulse is required, since these businesses provide sustenance to entire families. And, if carried out in the correct way, they will have the capacity to transform the reality of an entire town. For this reason, for years, Grupo Restaurantero Gigante (GRG) , through its Restaurantes Toks brand , has established the Productive Projects program . Thanks to this, diners of this restaurant chain can taste the highest quality ingredients in their dishes and drinks, generated in Mexico and that are helping many people. You want to know more? Continue reading… Productive Projects , flavor and fair trade Since 2003 , the Toks Restaurant chain decided to integrate small producers into its value chain, so that they would become suppliers of the brand.
This with the purpose of eliminating intermediaries and creating an economic flow that supports them and their families. And, as time went by, the initiative grew considerably, reaching the states of Guanajuato, Oaxaca, Mexico City, Guerrero, State of Mexico, Chiapas and Veracruz. Likewise, it is no longer just about fair trade, but, as an example of a productive project, the Iceland Email List Grupo Restaurantero Gigante (GRG) program has exceeded its limits: it now includes the promotion of the communities where small producers are born. Proof of this is its connection with the Tacaná region, where the coffee that you can taste in its branches comes from, where, in addition to buying the product, health and reforestation days are held. "This contribution will allow the families of coffee producers in the communities surrounding the Tacaná volcano [to have] the opportunity to be cared for by specialists and contribute to their well-being." Gustavo Pérez Berlanga , director of Social Responsibility at GRG. Throughout these years, Productive Projects has positioned itself as one of the most important sustainability strategies for the Group, since it demonstrates that shared value can be created.
This dynamic has evolved, since it is no longer just about marketing, but GRG provides training and support so that small businesses can be autonomous and expand their income and clients. Example of a productive project and its impact Whether as part of the dishes or for sale at the counter, these producers—promoted by GRG—show how a productive project can benefit many people and provide quality, natural and 100% national supplies. Get to know the current Productive Projects ! 1. Café Tacaná As already mentioned, this project benefits Chiapas coffee growers, thanks to GRG 's relationship with the Tacaná Organic Producers Cooperative , which is made up of small producers who grow organic coffee. And they are supported with sustainable cultivation techniques and the support of their colleagues in this work, generating a collective bond. You can find this product either by ordering a cup of coffee at your favorite Toks or by purchasing bags of ground beans at the counter. Remember that with this example of a productive project, GRG eliminates intermediaries and helps the people of these communities.